Marketing

  • Communicating with over 1.4 million customers weekly
  • Managing over €1.1 million in annual marketing budgets
  • Guiding clients on how to successfully increase their brand profile and footfall

COMMERCIALISATION

  • Connecting companies with 65 million customers annually
  • Managing 3.4 million sq. ft. of retail space
  • €5 million in additional non-rental income generated for landlords

Research

  • Measuring the performance of tenants
  • Benchmarking centre performance against other schemes
  • Over €78m of retail tenant turnover analysed for clients in 2013

Multi Centre Gift Card

  •  60 million euro in sales to date
  • 13 participating retail schemes
  •  600 participating retailers

WELCOME TO SMCR

Savills Marketing Commercialisation and Research (SMCR)

SMCR offers first class Marketing, Commercialisation and Research solutions to shopping centres and retail schemes nationwide. Our team is made up of experts in their field offering a unique integrated approach and innovative advice to our clients. We can design a full strategic plan, tailored to suit an individual property’s needs and requirements, that helps to drive revenue,add value and improve the tenant and customer experience.